Pharrell Williams, the creative director of Louis Vuitton Homme, has expanded his repertoire into the fragrance space with a new scent inspired by light.

A versatile and masculine perfume meant to smell like the summer sun,&nbsp;Pharrell Williams's newest&nbsp;Louis Vuitton&nbsp;creation is a collaborative effort that holds a lot of sentimental value to its creator. Named LVERS, a play on the word lovers while showcasing the house's iconic initials, this scent is meant to evoke a feeling of nostalgia in the wearer while providing a soothing and fortifying effect.&nbsp;
For his first perfume creation for the house, Pharrell called on French perfumer Jacques Cavallier-Belletrud to create a product that could "capture light." LVERS was also created in collaboration with Camille Cavallier-Belletrud, perfumer for the historic brand and daughter of Jacques. Pharrell thought this multi-generational approach would lend itself to a timeless and universal fragrance.&nbsp;LVERS also represents a unique entry into the catalog of luxury fragrances with its rarely-used main ingredient, Resin Galbanum. The creative director was immediately intrigued by its spicy and woody aroma and the fact that Louis Vuitton had not used it in years.

LVERS also features bergamot and ginger with base notes of sandalwood and cedarwood to complement its already woody and natural composition. At its core, LVERS tells the story of photosynthesis, the combination of nature and light, and the ability to use the two for growth and healing. The ingredients Pharrell has strategically chosen are all restorative in a way, offering a holistic dimension to the fragrance and giving truth to the term "elixir."&nbsp;
The LVERS bottle is meant to imitate liquid sunlight to cement the perfume's solar themes and scent notes. The golden liquid promotes a glowing effigy of the sun, while the graphics combine the Damier pattern, typical of the House, with camouflage, representing Pharrell's personal journey with the brand. The scent is meant to encapsulate&nbsp;summertime&nbsp;but was made for year-round use and purports to be ageless and genderless.
This scent's devotion to sunshine and light is a byproduct of Pharrell's personal philosophy. The artist is known for his upbeat style and internationally acclaimed songs such as "Happy" and "Freedom." Williams, as a songwriter, finds hidden meanings in life, and to him, sunlight is but a metaphor for love.

(Image credit: press)

(Imag credit: press)

LVERS, Pharrell's first perfume with Louis Vuitton has arrived

L'Officiel Hommes September 2024

L'Officiel Hommes Malaysia August 2024

L'Officiel Hommes Malaysia June/July 2024

L'Officiel Hommes Malaysia May 2024

L'Officiel Hommes Malaysia April 2024

L'Officiel Hommes Malaysia March 2024

L'Officiel Hommes Malaysia February 2024

L'Officiel Hommes Malaysia December/January 2024

L'Officiel Hommes Malaysia November 2023

L'Officiel Hommes Malaysia October 2023

LVERS, Pharrell's first perfume with Louis Vuitton has arrived

Tags

Related Articles

Fashion

Louis Vuitton Fall/Winter 2024 Men’s Collection debuts the collaboration with Timberland

Fashion

Louis Vuitton names Gong Yoo as House ambassador

Fashion

Show Notes: Louis Vuitton Men's Spring/Summer 2024 Collection

Recommended posts for you

Digital Covers

Digital Cover: Wilson Lee is more than just the CEO of EMAX Beauté International

Fashion

Big Boy: Model Aloysius brought out the playful side with vibrant local fashion looks

Watches

Wrist Art: When horology embraces pop culture

Print Covers

October 2024 Cover: Inside Nadhir Nasar's brilliant mind

Fashion

Ralph Lauren's Pink Pony Initiative returns with 2024 campaign for cancer awareness

Arts, Culture and Lifestyle

Nobu celebrates its 30th anniversary with a special omakase

Fashion

7 curated thrift stores in Kampong Gelam for the best vintage treasures

Arts, Culture and Lifestyle

Your complete guide to The Glam Circuit Festival Singapore 2024