After years of collaboration and appearances, Gong Yoo has finally joined the Louis Vuitton family.

The Hallyu wave is gaining even more momentum at Louis Vuitton. Just yesterday, the Maison announced South Korean actor Gong Yoo as its newest House ambassador, joining other South Korean stars like J-Hope of BTS, BamBam, and Jackson Wang of GOT7. Gong Yoo, known for his roles in "Train to Busan," "Coffee Prince," and "Goblin," is no stranger to Louis Vuitton. In 2017, he appeared as the face of the Louis Vuitton Tambour Horizon watch ad campaign, and two years later, he graced the brand&rsquo;s flagship store in Seoul. Just last week, Gong Yoo was spotted in the front row of the Louis Vuitton Spring/Summer 2025 menswear show, alongside standout attendees such as Sabrina Carpenter, James Reid, and Steven Yeun.

Gong Yoo at the Men's Spring-Summer 2025 Show | LOUIS VUITTON

The 44-year-old actor, whose birth name is Gong Ji-cheol, has been praised for the depth and diversity of his roles over the past two decades. &ldquo;Gong Yoo exemplifies the spirit of Louis Vuitton with his commitment to excellence and innovation in his craft,&rdquo; the brand said in a statement. He has &ldquo;consistently pushed boundaries and demonstrated an unwavering dedication to his art.&rdquo;

It&rsquo;s not just his talent that has caught Louis Vuitton's attention. Gong Yoo&rsquo;s humble and captivating charisma, along with his versatility as an actor, make him a perfect fit for the brand. According to an official statement, &ldquo;Gong Yoo has consistently pushed boundaries and demonstrated an unwavering dedication to his art. His contributions extend beyond acting into meaningful activism, reflecting Louis Vuitton's commitment to charitable, sustainable, and social endeavours. Gong Yoo's efforts to raise awareness about environmental issues and mental health resonate with the Maison's dedication to crafting a better future.&rdquo;

Visit <a href="http://www.louisvuitton.com">www.louisvuitton.com</a> for more information.

(Image credit: press)

Louis Vuitton names Gong Yoo as House ambassador

L'Officiel Hommes Malaysia June/July 2024

Louis Vuitton names Gong Yoo as House ambassador

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