Coach x Observed by Us celebrates the spirit of imagination
The collection is designed in collaboration with Jessica Herschko and Kirsten Dunst.
We always love a good designer collaboration and the latest to launch this season is Coach x Observed By Us, where it sees the launch of a limited capsule collection of ready-to-wear, bags and accessories.
Recognised for its whimsical spirit and hand-drawn aesthetics, Observed by Us is created by Los Angeles-based illustrator and designer Jessica Herschko and actor Kirsten Dunst. Now, the creative duo is bringing the spirit of imagination and quirky artwork into the Coach family to reimagine through the house’s American design language.
Coach creative director Stuart Vevers and the duo took inspiration from Kirsten Dunst’s closet, incorporating nostalgia and playfulness that defines her personal style with the house’s heritage of craftsmanship. The collection features a line-up of ready-to-wear, bags, footwear, and accessories with iconic American wardrobe staples like hoodies, t-shirts, denim, and floral dresses that are reconstructed with hand-made touches. Also, Coach’s heritage colours explored in saturated hues vastly inspired the collection’s colour palette that conveys an offbeat, fresh, and youthful vibe.
Essential pieces in the collaboration feature unique story patches as a Coach code and a symbol of authenticity. They are illustrated by Jessica Herschko and bring the stories to life with embroidery on items such as the Swinger bag in Signature and more.
“Creating this collection with Kirsten and Jessica was delightful. We got to celebrate our shared love of imagination and playfulness. Kirsten, and her style, has often been an inspiration for me,” said Vevers. “So, to design alongside her and Jessica, and to blend their vivid storytelling and color with our own American heritage design language and craftsmanship was really inspiring.”
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