The Roman jeweller ushers in a new era with this platform for creative cross-pollination.

Fearlessly thinking big and looking ahead, Bulgari embodies the Italian Genius. For the past 140 years, the Maison has led the way in jewellery artistry with unprecedented vision. And it&rsquo;s never one to limit imagination. The Roman jeweller&rsquo;s long-term commitment to breaking creative boundaries by collaborating with diverse talents &ndash; from artists to musicians and filmmakers &ndash; is widely recognised.
Now, with Bulgari Studio, a platform for co-creation, the Maison is connecting creative minds around the globe. Established with a mission to perpetuate heritage and rethink art and design, here&rsquo;s where Bulgari&rsquo;s innovative spirit will meet the trailblazers&rsquo; vision to reimagine its most emblematic creations: B.zero1, an architectural brilliance; Bulgari Bulgari, a timeless icon; and Bulgari Tubogas, a wearable work of art.

Bulgari unveils the Bulgari Studio in Seoul
Rooted in culture and alive with the energy of different generations, Seoul has reintroduced itself to the world as the hub of music, cinema, fashion, art, and design over the years. It only makes perfect sense for Bulgari to choose this magnetic city as Bulgari Studio&rsquo;s first destination, bringing together creatives and connecting them with an international audience of curious minds. &nbsp;
The Th&eacute;&acirc;tre des Lumi&egrave;res is among the epic activations for Bulgari Studio in Seoul. Here, through a simultaneous sound and visual experience, guests are able to immerse themselves in the fluid, sculptural structure of the Colosseum-inspired B.zero1.

The digital campaign by Antoni Tudisco
Bulgari Studio calls for a dynamic debut, digital artist Antoni Tudisco&rsquo;s work not only offers an intriguing glimpse into the initiative but also inspires the rediscovery of B.zero1 through a fresh lens. He deconstructs, rotates, mixes, and reinterprets the ring in his signature surreal style. The interplay of lighting and rhythmic movements brings the kaleidoscopic expression to life, propelling the sculptural ring&rsquo;s iconic silhouette into an almost metaphysic dimension. Infinite B.zero1 rings fluctuate between the real and the virtual and eventually land on the Seoul Tower.

The meeting of two visionary minds: Anyma and Sadeck Berrabah
Multi-disciplinary artist Anyma and French choreographer Sadeck Berrabah meet at the launch of Bulgari Studio in Th&eacute;&acirc;tre des Lumi&egrave;res. The former develops an immersive audio-visual live show true to B.zero1&rsquo;s innovative yet classic aesthetic, while the latter translates the jewellery into captivating choreography focused on arm and hand movements. Their performances spark an artistic dialogue that inspires exploration and blurs the boundaries between different art and knowledge. 
&nbsp;

Anyma is also the mastermind behind the curated sound and visual experience at the dedicated installation, where the B.zero1 takes centre stage, presented into an endless spiral moving in only one direction called future.

Following its debut in Seoul, Bulgari Studio&rsquo;s experimentation and exchange platform will extend its potential throughout 2024, involving creators worldwide.

Bulgari debuts the Bulgari Studio in Seoul, here’s what we know about it

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