Stunting sexily in the visual campaign in all-black with a Reverso on the wrist.

Swiss watch brand Jaeger-LeCoultre has made a significant announcement today by appointing the renowned musician, singer, songwriter, and actor Lenny Kravitz as its global brand ambassador. This move is expected to attract attention globally, particularly in the United States, where Kravitz, a 58-year-old multi-award-winning celebrity, comes from.
Kravitz is widely recognized as a true Renaissance man due to his diverse achievements in various fields, including photography, design, and production, among others. His artistic style encompasses a wide range of genres, including rock, blues, soul, and jazz. Kravitz's accolades range from Grammy to American Music Awards, Blockbuster Entertainment Awards, and more. He has also appeared in the first two Hunger Games films and performed with Katy Perry at Super Bowl XLIX halftime show. In addition, Kravitz was recently honoured with the Fashion Icon Award by the Council of Fashion Designers of America (CFDA).

With his successful career still in its prime, Kravitz has become one of the most desirable brand ambassadors in the industry. According to Kravitz, he has been passionate about watches since his younger years, and he believes that his creative philosophy aligns with that of Jaeger-LeCoultre. "For creators, the most crucial aspect is to find their unique voice, understand what they stand for, and remain true to their vision while remaining receptive to new ways of thinking," he explained. "I am deeply drawn to Jaeger-LeCoultre because of the way they blend an extraordinary level of craftsmanship, design, and functionality into their watches &ndash; it truly resonates with me."

Kravitz has revealed that his favourite Jaeger-LeCoultre watch is the iconic Reverso, known for its Art Deco aesthetics. The watch was initially developed in 1931 in response to a request from polo players seeking a timepiece that could withstand the rigours of the sport. Jaeger-LeCoultre created a case that houses the watch case, which can be pushed out of the holder, reversed, and reinserted. The original version featured a dial on one side and a solid metal cover on the other.

Catherine R&eacute;nier, the CEO of Jaeger-LeCoultre, expressed her excitement about Kravitz's appointment as the brand's ambassador, stating that "With his creativity, ingenuity, and capacity to surpass boundaries, Lenny embodies Jaeger-LeCoultre's values and style. We are thrilled to have him as the face of our Maison."
Kravitz will be joining an already impressive roster of Jaeger-LeCoultre brand ambassadors, including Amanda Seyfried, Jackson Yee, Nicholas Hoult, and several others.

Lenny Kravitz is the new Jaeger-LeCoultre's global ambassador

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