In the new Dior Chiffre Rouge collection, every single original design element stays while adding a bit extra.

Unlike many of the other major players in the fashion industry, Dior has been content to stay out of the spotlight when it comes to watchmaking. So, it&rsquo;s understandable if you were unaware that 20 years ago, in 2004, the house debuted the first Chiffre Rouge model, signifying the brand&rsquo;s foray into automatic watches and marking what would become the house&rsquo;s horological journey. In 2015, Dior released new iterations of the Chiffre Rouge watch, and to celebrate its 20th anniversary, it is re-releasing eight different models of the watch throughout this year.

While the original was sleek and emblazoned with asymmetrical sensual charm, the new Chiffre Rouge collection spots a unique, cult-like appeal, showcasing an array of the most recognisable features from Dior's collection selected for their refined couture style. With its architectural asymmetry, the case has a slightly enlarged and tapered side along with a hypnotic waltz of a red crown and matching second hand. In addition, the vibrant hue can also be spotted encircling the date display at 4 o&rsquo;clock. Stunning and intricate, these 38 mm and 41 mm watches feature micro-textured cannage lines that accentuate the dial and oscillating weight.

A compelling use of transparency makes the automatic mechanism visible on the back of the watches. Equipped with a variety of calibres, from chronograph to tourbillon, there is a model to satisfy every preference. They also have detachable straps that may be swapped out for alternative styles, be it leather or rubber, with macro and micro cannage.

Visit <a href="http://www.dior.com">www.dior.com</a> for more information.

(Image credit: Dior)

Dior relaunches its iconic Chiffre Rouge watch

L'Officiel Hommes Dec/Jan 2025

L'Officiel Hommes November 2024

Dior relaunches its iconic Chiffre Rouge watch

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