See-now-buy-now is the way to cater to fashion VIPs.

"The fashion show is a springboard that goes beyond the collection itself," says Alessandro Sartori, the creative director of Zegna, who for Fall/Winter 2025&nbsp;is introducing an ultra-exclusive shopping formula for its top clients. It is no news that the brand is increasingly expanding its range of action, with more lifestyle experiences tailored to its high-spending customers. Visits to the wool mill, explorations of the <a href="https://www.hommesmalaysia.com/fashion/show-notes-zegna-summer-2025-collection">Zegna</a> Oasis, and appointments around the world with Villa Zegna are effective tools for communicating the history and values of the brand to loyal customers. At <a href="https://www.hommesmalaysia.com/search?query=show%20notes&amp;page=1">Milan Fashion Week</a>, the brand upped the ante: In a venue set in the prairies of Australian sheep flocks, one hundred high-spenders joined, fifty of whom for three days will have access to an exclusive shopping experience here in Milan. Thanks to Zegna's largely owned production chain, from sheep to shop, shoppers will be able to order garments seen on the runway and have them delivered after four weeks.

"Think slow, act fast. This is the attitude we must have today to satisfy a public that represents four per cent of our community but whose purchases represent forty per cent of the total," explains President and CEO Gildo Zegna. What can these lucky few focus on to enrich their already well-stocked wardrobe? "The attitude continues to revolve around the concepts of easiness, soft lines and elegance designed to bring out the personality of those who wear our clothes, a transversal public, from 25 to 70 years old," Sartori says. "For inspiration, we started from the wardrobe of the founder, who used to go to Turin to have both his clothes and his shoes made by local artisans." References to founder <a href="https://www.hommesmalaysia.com/runway/show-notes-zegna-winter-2024-collection">Ermenegildo Zegna</a> can also be found in the Vellus Aureum capsule collection, on sale in select stores from February 5. Made with the finest wools usable for production (between 12 and 13 microns, even thinner than baby cashmere which is around 13.5 microns) it is a tribute to one of the many intuitions of the founder, who in 1963 had created the prize for the thinnest yarn of the year to be awarded to Australian breeders. "We have developed even consistent fabrics starting from the maximum usable fine-ness arriving at surprising results even for us," adds Sartori. "The meaning of all this research is clear: to give life to garments to wear and to pass on. Born today to last over time." Here are our favourite Zegna Autumn/Winter 2025 looks.

Show notes: Zegna Autumn/Winter 2025 Collection

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