Check out the latest Coach Play APW featuring the world&rsquo;s first-ever Coach printing service to the biggest The Coach Coffee Shop and more.

Coach is making waves in Malaysia with the launch of Coach Play APW, nestled in the laid-back neighbourhood of Bangsar, Kuala Lumpur. This fresh concept builds on Coach's knack for creating sensory, interactive experiences that speak to the expressive spirit of today&rsquo;s generation.
Located in the historic A Place Where (APW), a former factory-turned-lifestyle hub, Coach Play APW fuses heritage charm with the brand&rsquo;s playful, self-expressive vibe. The result? A 3,280-square-foot immersive retail space that celebrates craftsmanship and creativity. A standout feature is The Coach Coffee Shop, marking only the second of its kind globally.

Step inside, and you're welcomed by a distinctive Coach Play APW logo, merging the stories of both Coach and APW in a single, striking design. The retro-inspired posters adorning the space capture the history of both icons, available for customers to take home as collectable pieces. Just a few steps further, you&rsquo;ll discover the Tabby Shop, featuring Coach&rsquo;s latest Tabby collection set against playful neon lights and vibrant design elements, a nod to APW&rsquo;s printing legacy.

Coach Play APW ups the ante with its first-ever global interactive screen-printing service, where visitors can snag T-shirts or tote bags and customize them with one of ten eye-catching designs inspired by vintage Coach ads. These designs come in four different colourways, adding a fun, personal touch to your purchase.

Then there&rsquo;s the Coach Create Bar, offering complimentary monogramming for hang tags, alongside a curated selection of pins and embellishments available for purchase. Adjacent to the bar is the Archive Room, showcasing a unique fusion of Coach&rsquo;s leather craftsmanship and APW&rsquo;s printing artistry, with local stamps and graphics from The Royal Press Museum in Malacca alongside digital arts on display.

Making its Malaysian debut is Coachtopia, Coach&rsquo;s cutting-edge lab focused on innovation and circular fashion. Each piece in the Coachtopia collection is crafted from recycled, repurposed, and renewable materials, originally used in Coach&rsquo;s leather bags. The best part? Every item is embedded with NFC chips that reveal the story behind the sourcing and crafting process, offering a deep dive into the sustainable journey of each bag.

Before you head out, don&rsquo;t miss The Coach Coffee Shop. This cosy spot serves up speciality coffee and a curated menu of American-inspired all-day breakfasts, sandwiches, pastries, and desserts, all made in-house. Highlights include savory bites like the Pastrami Sandwich on rye and Ricotta Toast with honey and sea salt, while sweet-toothed visitors can indulge in maple-glazed crullers and cinnamon rolls. Drinks come with Coach&rsquo;s signature &ldquo;C&rdquo; ice cubes, and the soft serve, available in four playful flavours like Peanut Butter &amp; Jelly and Pepperoni Pizza, is a must-try for adventurous palates.

Step into the new Coach Play APW

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