<p>The luxury eyewear brand <span>introduces a groundbreaking innovation that celebrates individualness.&nbsp;</span></p>

<p style="text-align: justify;">&ldquo;Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,&rdquo; says Federico Buffa, R&amp;D Product Style Licensing Director, EssilorLuxottica.</p>
<p style="text-align: justify;">The Reverse Series comes in four unisex sunglass designs with an inconceivable new lens, namely reversed. The lens&rsquo;s revolutionary astigmatic, prismatic, and resolving powers allow it to change from convex to concave without compromising optical precision. Inverting traditional design into avant-garde design with four iconic silhouettes, the pantoscopic lens&rsquo;s high-performance anti-glare treatment reduces of reflections to the eyes.</p>
<p style="text-align: justify;">With its ergonomic universal frame, the Ray-Ban Reverse Aviator, Wayfarer, Caravan, and Boyfriend follow the cheekbone curves to suit and flatter every face shape. The collection employs eco-friendly materials and 100% recyclable packaging, card and cleansing cloth, ranging from bio-based nylon lenses with bio-based carbon to bio-based acetate frames with bio-based carbon.</p>

<p style="text-align: justify;">&ldquo;As the most beloved eyewear brand we continue to leverage the power of our iconicity while bringing innovation and technology to our most classic styles,&rdquo; says Francesco Liut, chief marketing officer at EssilorLuxottica.</p>

<p style="text-align: center;"><em>Visit&nbsp;<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"><a href="https://my.essilorluxottica.com">https://my.essilorluxottica.com</a> for more information.</span></em></p>
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Ray-Ban elevates eyewear with its Reverse collection

L'Officiel Hommes Malaysia August 2024

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Ray-Ban elevates eyewear with its Reverse collection

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