For over 30 years, Ralph Lauren has championed the fight against cancer, creating a meaningful impact through the Pink Pony Initiative. This global campaign supports programs for cancer research, early diagnosis, screenings, treatment, patient education, and navigation, continuing the company&rsquo;s long-standing commitment to raising awareness and funds in this critical area.
For the 2024 Pink Pony campaign, titled &ldquo;Live Well. Be Well.,&rdquo; it encourages proactive health care, focusing on preventative cancer measures. The campaign highlights the journeys of cancer survivors, showcasing how an active lifestyle plays a crucial role in recovery and overall well-being. Featuring inspiring individuals including college lacrosse player Chad Palumbo, basketball player and author Ronnie Laughlin, U.S. boxer Daniel Jacobs and more, the campaign brings to life the importance of wellness and community support.

As part of this year&rsquo;s initiative, Ralph Lauren also introduces the Pink Pony x Bala capsule collection, which combines the brand's timeless style with fitness essentials. The capsule includes popular products like Bala Bangles, a play mat, a jump rope, and boxing gloves, designed to promote small, consistent steps toward a healthier lifestyle for all. The collection bridges the gap between fashion, movement, and cancer awareness.
In support of the Pink Pony campaign, Ralph Lauren will donate 100% of the purchase price from select items, including the Pink Pony Twill Ball Cap and the Pink Pony Cashmere Hoodie, and 25% from all other Pink Pony products, including the Bala capsule, to the Pink Pony Fund or international cancer charities. In Malaysia, proceeds benefit the National Cancer Society of Malaysia, furthering the initiative&rsquo;s global reach.

All items is available globally from 26th September 2024 onwards in select Ralph Lauren retail stores, on RalphLauren.com and in select global wholesale stores.

Ralph Lauren's Pink Pony Initiative returns with 2024 campaign for cancer awareness

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