At Prada, Raf Simons and Miuccia Prada take fluidity in clothing to a different height.

Inside the Deposito of the Fondazione Prada, a room covered in corrugated steel, the melodic strains of Nine Inch Nail's "Closer" reverberated throughout. As if on cue, slimy substances descended from above, enhancing the significance of the collection's aptly named "Fluid Form." True to the enduring essence of Raf and Miuccia, the spectacle not only served as a captivating display but also harmoniously aligned with the collection's core values and overarching message. The collection initiated with a meticulously crafted silhouette that embraced the timeless charm of the 1940s, characterized by broad shoulders. The jackets boasted removable pads, accentuated waists, and elongated skirts and sleeves. The high-waisted bottoms drew attention to the groin area with generous side pleats before gently tapering down to the ankles. Simons' objective was to achieve a delicate equilibrium between architectural precision and the liberation of movement, presenting a fresh interpretation of sartorial elegance akin to the freedom felt in the lightest poplin shirt. Through the transformation of heavy wools into ultralight contemporary fabrics, the collection exemplified Prada's signature approach of streamlining and enlightening traditional materials.

Miuccia Prada and Raf Simons present Prada SS24 Menswear Collection

Prada also presented a collection that incorporated striking elements. The brand explored beyond its iconic Hawaiian shirts by introducing floral shirts with distinctive sleeves and fringing, pushing the boundaries of their design. Traditional shirts were transformed into long coats, embracing an avant-garde aesthetic. Practicality was conveyed through the pairing of denim jeans with functional multi-pocket work gilets. Furthermore, the collection featured fine-gauge knit shirting with luxurious furry tufts emerging from the fabric, adding a touch of opulence to the overall look. The Spring Summer 2024 Men's Collection by Prada mirrored the prevailing shift towards embracing masculine sensuality observed on Milan's runways. In line with other designers, Prada celebrated the fusion of sensuality and creativity, intertwining elements of fantasy and personal expression. The collection not only appealed to the senses but also provoked intellectual stimulation, embodying Prada's renowned ability to challenge traditional norms and encourage contemplation.
Here are our 10 favourite looks from the esteemed Prada Men&rsquo;s Spring/Summer 2024 collection.

Show Notes: Prada Men’s Spring/Summer 2024 Collection

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