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  <p>Set to be hosted at Hong Kong's iconic Avenue Of Stars, in partnership with K11 MUSEA, the Louis Vuitton Men's Pre-Fall 2024 show will be a unique experience and milestone for the city.</p>
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<p>K11 Group has just announced the news that Louis Vuitton will present its highly anticipated Men Pre-Fall 2024 fashion show by Pharrell Williams in the city of Hong Kong.</p>
<p>This exclusive fashion show will take place on the iconic Avenue of Stars, in partnership with K11 MUSEA &mdash; two integral parts of K11 Group's mega development project, along with K11 Victoria Dockside &mdash; offering unparalleled experiences in art, culture, retail, leisure, hospitality and workplace on the Tsim Sha Tsui waterfront.</p>

<p><span>This anticipated event will take place this Thursday, 30th November 2023, and will mark a significant milestone for Hong Kong. Renowned for its long-standing status as a leading arts enclave, this monumental event will reinforce Hong Kong's reputation as a thriving economic and cultural hub, but also assert its position as one of the world's leading capitals of fashion.</span></p>

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        <p style="text-align: center;">Transforming the Avenue Of Stars into a unique Louis Vuitton fashion show</p>
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<p style="text-align: left;">Avenue of Stars at K11 Victoria Dockside is a dynamic landmark that commemorates the city's iconic stars, set against the backdrop of one of the most stunning harbour views in the world.</p>
<p style="text-align: left;">K11 MUSEA, established by Dr Adrian Cheng, Managing Director of New World Development and Founder and Chairman of K11 Group, is renowned for its cultural retail concept, with a selection of major international brands and world-class arts and cultural events. The &ldquo;Silicon Valley of Culture&rdquo; will provide an exceptional platform to showcase the epitome of fashion, luxury, art and culture on a global scale.</p>

<p><em>&ldquo;Hong Kong's revival is an inspiring journey, a spirit synonymous with the Maison Louis Vuitton, with which we are delighted to partner for such an important event. The iconic Fashion House's Pre-Fall 2024 men's collection will soon debut and will usher in a new era of art, culture and style. </em></p>
<p><em>As Chairman of the Hong Kong Mega Arts and Cultural Events Committee, I am fully committed to actively participating in the re-establishment of Hong Kong as a global cultural centre. This exclusive exhibition at the iconic K11 Victoria Dockside will reinforce Hong Kong's status as a thriving cultural and economic hub. It will also mark an important turning point for our city, propelling us towards our goal of becoming one of the capitals of the most influential fashion designers in the world." </em></p>
<p style="text-align: right;">&mdash; Dr Adrian Cheng</p>

<p style="text-align: center;">A historic showcase that reinforces Hong Kong's status as a global center of culture and fashion</p>

<p style="text-align: justify;">With its rich history of introducing and promoting boundary-pushing artistic and cultural events, K11 Victoria Dockside shines as the ideal stage for Louis Vuitton's first Pre-Fall 2024 men's show in Asia. The space will host global and regional fashion experts, influential arbiters and fashion luminaries &mdash; who are set to gather in the city to witness an important moment in history for the industry.</p>
<p style="text-align: justify;">Pharrell Williams, creative director of Louis Vuitton, has undeniably left an indelible mark on the fashion world. Following the success of his Spring/Summer 2024 collection at Paris Fashion Week in June, all eyes are on his Pre-Fall 2024 collection, in which he infuses his creative vision and signature style into the ever-evolving DNA by Louis Vuitton. Needless to say, the upcoming show will further enrich the vibrant tapestry of Hong Kong's fashion landscape.</p>

Pharrell chose Hong Kong as the city for the Louis Vuitton Men's Pre-Fall 2024 show

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