Style A-lister Jane Chuck takes us through the one-of-a-kind union; Heineken&reg; 150 x Motherchuckers.

Heineken&reg;, that globally embraced beer behemoth, is ringing in its 150th birthday by toasting to the myriad ways people revel in the brand's good vibes. Over in Malaysia, the festivities are taking a haute turn with Heineken&reg; joining forces with the illustrious fashion influencer Jane Chuck and her locally rooted ready-to-wear label, Motherchuckers. The result? An ultra-exclusive, blink-and-you'll-miss-it Heineken&reg; 150 x Motherchuckers streetwear assortment, a limited-edition ode to the universal lexicon of style and self-expression. Dubbed the "That After Party" collection within the Heineken&reg; 150 x Motherchuckers tapestry, it's a chic rendezvous of options - from cropped tees to classic fits, even down to meticulously matched sweat ensembles - all primed to doll up your nightlife wardrobe. Picture this: a palette of shortbread, ochre, and the iconic Heineken&reg; hues of red and green, dancing together in chic harmony.
Eager to uncork the finer details of this one-of-a-kind union, we sat down with the mastermind behind it all, Jane Chuck herself. The tea she spilled? An insider's peek into the concept's birth, the design symphony, and precisely why these pieces warrant a treasured spot in your style repertoire. From inception to chic manifestation, consider us clued in.

How did the idea of Heineken&reg; 150 x Motherchuckers &ldquo;That After Party&rdquo; collection come about?
The Motherchuckers-Heineken&reg; collaboration was a perfect fit with our shared focus on delivering Good Times. When Heineken&reg; reached out, we were thrilled to see this partnership unfold, and we're incredibly proud of the result. This collaboration pushes us to think creatively, blending Heineken&reg;&rsquo;s good times message with tangible elements, like our bottle opener cap design.
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What did the mood board look like?
The collection called "That After Party" draws inspiration from post-fashion week gatherings. It's all about capturing the lively vibes of Heineken&reg;'s long history and Motherchuckers' relaxed personal style as people switch to something comfy for dancing and fun afterparties.

How would you describe the collection?
The collection is full of life, versatile, and energetic. Its colours, patterns, and style embody a vibrant celebratory vibe that suits Heineken&reg;'s milestone. The dynamic designs offer versatility, letting each item be personalized for different events and styles.
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What makes this collection unique to you and your audience?
Anticipate more than clothes; it's a celebration beyond fashion, embodying both brands. This partnership combines Heineken&reg;'s joyous legacy with Motherchuckers' modern style. Feeling good starts with looking good, reflected in the collection and our "The After Party" event. Just as the collection's versatility, this collaboration showcases diverse ways to enjoy good times, echoing our message.

Can you name two of your favourite pieces from the collection?
I&rsquo;d go with the bottle opener cap and the tracksuit.
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What excites you about the fashion industry today?
Bringing together brands from diverse spectrums.
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How do you like your Heineken to be served? And what is the best time for it?
I'll take it ice-cold, please! Heineken&reg; is my preferred beer &ndash; it's linked to good times for me. When I'm seeking enjoyment, it's a Heineken&reg; I go for!

Shop the collection or visit <a href="https://www.chuck-s.co">www.chuck-s.co</a> for more information.

Jane Chuck on the Heineken® 150 x Motherchuckers “That After Party” collection

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