Join the excitement with Sabato De Sarno's first festive campaign for Gucci.

The Gucci Gift campaign, orchestrated under the creative baton of Sabato De Sarno, unfolds as a poetic dance of surprise, inviting gift-givers into a world of enchantment and sophistication.
De Sarno, in his inaugural role at Gucci, breathes new life into the brand with the concept of "Ancora," a desire to rediscover the love for fashion.

This collection serves as a testament to De Sarno's vision, offering refined reinterpretations of Gucci's iconic codes. The GG canvas, Gucci Valigeria, and Horsebit motif adorn an array of products, from silks to bags, shoes, and accessories, creating a harmonious interplay of colors and textures. The visual allure is heightened by the inclusion of refined textures, vibrant hues, sleek silhouettes, and sparkling details.

As windows and pop-ups unveil this curated selection, a charming realm of gift boxes takes center stage. Each box, whimsically sealed with the signature Horsebit hardware, beckons to the allure of the unknown, embodying the joyous spirit of giving. 
The Gucci Gift campaign not only captures the essence of De Sarno's creative rejuvenation but also invites patrons into a world where every wrapped surprise becomes a celebration of style and elegance.

Gucci Gift 2023 campaign film

Gucci Gift

Gucci Gift campaign is a poetic dance of excitement for the festivities

L'Officiel Hommes Dec/Jan 2025

L'Officiel Hommes November 2024

Gucci Gift campaign is a poetic dance of excitement for the festivities

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