Bvlgari's new B.zero1 jewellery defines modern edge

Bvlgari has crystallised the perpetual quest of pushing boundaries and seeking the new into its mission. The iconic B.zero1 collection is a testament to the Maison’s commitment to innovation, exemplifying the creative expression of the Italian spirit and the evolution of what jewellery can be in the light of boundless experimentation and perspectives.

Honouring the expertise deeply rooted in the Maison’s legacy, the 2024 Bvlgari Icon Campaign showcases not just the B.zero1's aesthetic power but also its enduring appeal and capacity for constant reinvention. Directed by Cara Stricker and photographed by the legendary David Sims, the campaign headlines Bvlgari global ambassadors Zendaya and Lisa amidst a contemporary setting, accentuating the B.zero1's architectural and avant-garde sensibilities that transcend time and space.

Not just a campaign, the visual narrative portrays Zendaya and Lisa embodying the journey of self-discovery, infused with drive and determination, alongside the dynamism of the B.zero1 pieces they are wearing. This universal message of celebrating individuality and a relentless pursuit of one's vision resonates and syncs easily with the modern man.

Born in 1999 as a ring, the B.zero1 is the embodiment of a generation of game-changing jewellery, pioneering the blend of the industrial-inspired Tubogas technique with the patrimony of the Maison’s Roman inscription logo. This audacious fusion created an entirely new design language with a statement piece that stood out from the crowd.

Over the past two and a half decades, the B.zero1 has become a platform for continuous exploration. From variations in volumes and thickness in one to four-band rings, and the introduction of unconventional, cutting-edge materials like ceramic to the addition of rock-inspired metallic studs, the collection has consistently pushed the envelope.

The 2024 novelties pay homage to the B.zero1's essential design elements while offering fresh interpretations. The new three-band ring features a dazzling wave of pavé diamonds set within its edges. Available in 18k rose, yellow and white gold, it's a versatile option for the man who appreciates understated luxury with a subtly glimmering twist.

For those who prefer a bolder statement, the two-band rings in 18k rose or white gold exude a striking silhouette, completely covered in multi-sized diamonds. These thinner iterations of the classic B.zero1 cater to a wider range of tastes and styles, ensuring there is a perfect match for every personality.

Finally, for the minimalist at heart, the B.zero1 band ring in 18k rose gold with the Bvlgari logo and a single diamond offers effortless elegance. It's a reminder that true style can be found in the perfect balance of the classic and the novel.

The Bvlgari B.zero1 collection is imbued with more than the typical synopsis of jewellery. It symbolises the endless potential that lies not just within the intersection of tradition and innovation but also deep within each of us. It is a call for action to embrace one’s unique identity, redefine one’s boundaries and forge one’s path with unflinching focus — all while making a sharp and stylish statement.