<div>You&rsquo;ll look way much cooler when you go easy on the boost and stay hydrated.</div>

Pernod Ricard, the world's leading premium spirits company and advocate for conviviality, firmly believes that excess has no place in creating memorable moments. Over the years, the company has actively played a role in preventing and reducing the harmful use of alcohol through collaborations with industry members, civil society, governments, local authorities, global institutions, and consumers at large. As part of their longstanding commitment, the 'Drink More Water' campaign tackles binge drinking, focusing on promoting responsible drinking among those who choose to consume alcohol. Pernod Ricard encourages everyone to join them in their mission to promote responsible drinking and embrace conviviality. Together, they aim to create a culture where enjoyable moments are treasured without compromising well-being.

Responsible Party - Drink More

The importance of staying hydrated while consuming alcohol cannot be overemphasise. Drinking water alongside alcoholic beverages helps maintain proper hydration and safeguards the brain. That's why it is highly advised to pace oneself with a glass of water. In line with this notion, the "Drink More Water" campaign portrays consumers raising their glasses of water during three common social settings in Asia: a casual bar gathering, a business dinner, and a nightclub. This visual representation underscores the significance of making responsible choices for an unforgettable and enjoyable evening.

Visit <a href="https://www.pernod-ricard.com/en/media/drink-morewater">www.pernod-ricard.com</a> for more information.

Pernod Ricard wants you to drink more... water

L'Officiel Hommes Dec/Jan 2025

L'Officiel Hommes November 2024

Pernod Ricard wants you to drink more... water

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