McLaren revives the spirit of the tiger with artists Jaee Tee and Mitsuhiro Higuchi
In a special collaboration with two standout artists, McLaren presents an artistic look for its latest hybrid car Artura.
McLaren made history last week at its Kuala Lumpur showroom, where art, innovation, and heritage collide in a symphony of creativity, to create an artistic masterpiece on its latest hybrid car Artura.
The roar of the tiger, emblematic of courage and strength, finds a new life in McLaren’s latest automobile in a groundbreaking collaboration with Malaysian artist Jaee Tee and Japanese artist Mitsuhiro Higuchi, unveiling a mesmerizing tribute to the Year of the Tiger and McLaren's relentless pursuit of excellence.
At the heart of this artistic endeavour lies a profound connection between the noble qualities of the tiger and McLaren's ethos of courage and innovation, creating a surreal experience that challenges the boundaries of automotive art.
These semi-abstract elements, representing water, earth, fire, wood, and metal, weave a story of bravery and resilience, transforming the Artura into a canvas of inspiration.
What sets this collaboration apart is McLaren’s commitment to merging art with technology. The Artura, a hybrid marvel, embodies the fusion of 'Art' and 'Future.' Tee and Higuchi have ingeniously integrated Augmented Reality into their artwork, propelling automotive art into a futuristic realm. As viewers immerse themselves in this innovative blend of art and technology, they witness the evolution of creative expression in the digital age.
This collaboration extends beyond the artists and McLaren; it embraces a global artistic community. McLaren's partnerships with renowned artists like Nat Bowen in Dubai and Cevin Parker in Germany highlight the brand's discerning eye for exceptional talent.
In Malaysia, the collaboration with Jaee Tee and the involvement of Heritouch Gallery celebrates artistic diversity and the relentless pursuit of artistic excellence for the local industry.
In this fusion of art, courage, and innovation, McLaren not only crafts a unique masterpiece but also cements its legacy as a pioneer in redefining the boundaries of artistic expression.
As the tiger roars to life on the Artura, it signifies not just a collaboration but a cultural phenomenon, where art becomes a testament to the indomitable spirit of humanity. McLaren's journey with Jaee Tee, Mitsuhiro Higuchi, and the global artistic community reaffirms the power of creativity to transcend boundaries, telling stories that echo through time.
